Mate Benedek
Fractional CGO @ BitNinja Security, Product and growth consultant | Scrum master
Married, father of amazing twin girls | Casual gamer, wanabe surfer, music lover, foodie
About me
I'm a growth and product consultant specialized in B2D and B2B helping companies figuring out (product-led) growth and marketing-, go-to-market strategy, positioning, messaging. I'm also happy to have my hands dirty with implementation like putting together a team, pitch decks for investors, website structure, copy and content.
I'm also happy to be your interim CGO, CMO or be a sparring partner to your CGO or CMO.
I'm a no bullshit marketer - I'll tell you the good, the bad, and the ugly.
I provide actionable advice - fancy slides alone won't make your business grow.
I focus on delivering value - I only grow personally and professionally if I help your business grow.
Consulting references
| Scolvo | Development agency turned B2D startup developing Scolvo Development Platform - a mobile-specific application development platform that empowers any developer to build enterprise mobile apps radically faster. | Defining and refining positioning, USPs, personas, ICPs, messaging, and go-to-market strategy. | Building out the structure, content, and processes around a self-service website and VS Code extension. | Supporting the discussions with prospective and current investors from a marketing POV. |
| StoriesOnBoard | Agile product management software built around the leading story-mapping tool. | Shifting the positioning of the tool and defining USPs, personas, value proposition, messaging and creating a growth/marketing action plan. |
| Fusilli.io | B2D data startup building an ETL with market-leading data governance features like data requests that helps developers cut the time of their data requests from weeks to minutes. | Creating competitor research, positioning, marketing strategy and supporting messaging. |
| IOP Games | Startup in the domain of tourism services creating DIGITAL ADVENTURE GAMES - a digitally infused analogue game platform designed to run immersive, family friendly stories for the players. | Advising on investor pitch deck, sales pitch decks and product explainer animation videos. | Creating the structure, copywriting and project management of their website. |
| Small/mid-sized pharma | Traditional pharma & food suppliment manufacturer. | Consulting on the digital transformation, website rebuilding and relaunch and supporting ATL and online campaigns. |
| Startup in stealth mode | Sports and travel. | Created SEO keyword research and SEO copywriting guideline. Proposal for content strategy. |
How can I help you
My work mostly focuses on strategy but I don't mind getting my hands dirty if that's what delivers the best value and as long as I'm learning and having fun doing so.
Product-led growth
Growth & marketing strategy
CMO mentoring
Go-to-market strategy
Positioning
Messaging
Content strategy
Interim CMO
Growth & marketing team setup
My background
I'm consulting since 2017 and doing it full-time from 2020.
I'm **certified as scrum master (CSM) since 2020 learning from Tobias Mayer** and helped others learn scrum with Tobias.
**Demand gen team lead @ Bitrise** | almost a year | The only Hungarian Y-combinator alumni to date.
**CMO and product manager @ Green Fox Academy** | 1 year 6 months | The largest coding bootcamp in Hungary and Czech Republic.
**CMO @ mall.hu** | 6 months | The 3rd largest e-tailer in Hungary at the time.
**CMO @ brands.hu** | 6 months | Online flash-sale fashion outlet.
**Regional online marketing manager @ Sony CEE** | 3 years | Responsible for the digital strategy and e-commerce go-to-market of 19 CEE countries.
**Account manager @ kirowski Isobar and other agencies** | 6 years | I've started my career and then spent 6 years in advertising as an account manager on various clients most of it in the best Hungarian online agency at the time.
Let's get in touch
Sounds interesting? Reach out and I'd be happy to chat to understand your business challenges better.
GROWTH & PRODUCT MARKETING CONSULTING LTD (registered no. 14392700, registered office: Hova House, 1 Hova Villas, Brighton & Hove, BN3 3DH) is a company registered in England and Wales.